EMAIL MARKETING SERVICES…  

Email is the perfect tool for any kind of small business advertising campaign and it’s easy to combine with offline advertising. Nothing else even comes close to being cheaper or more effective than email marketing.  Benefits: 

Ø       Fast delivery, quick response. 

Ø       Drives traffic to your website. 

Ø       Perfect tool for relationship building, follow-ups and customer retention. Helps to develop trust through repeat contact. 

Ø       Encourage additional repeat purchases. 

Ø       It’s Personal – It’s Measurable – It’s Inexpensive. 

Ø       Because of its low cost, emails can be sent with the frequency needed to make an impact. 

Ø       High response rates – up to 15% 

There is no reason for any business to miss the chance to stay connected and build relationships with their customers. 

But it’s a must for small local businesses, which rely on repeat customers for 70% of theirs income. 

Collect email addresses wherever and however you can. 

OFFLINE LOCAL MARKETING… 

The goal of any offline form of advertisement – ad, postcard, flyer, brochure, direct response mail, etc. – should be to drive traffic to either your website or your “brick and mortar” business. 

If you want to reach the maximum number of people, you must promote a local business both online and offline.  

Some offline marketing techniques include:

v      Postcards Marketing – Web Cards 

v      Printed Greeting Cards 

v      Flyers – Direct Response mail 

v      Brochures 

v      In-Store Promotions – Fish Bowl